Samantha Thompson is the Principal and Marketing Consultant at Signal Brand Studio. Signal specialises in helping startups, scale-ups, and professional services firms build strong brands and implement marketing strategies that drive sustainable growth.
Samantha brings over 20 years of experience in marketing, with the past decade spent working in entrepreneurial environments across startups and scale-ups. This experience has given her a deep understanding of the challenges businesses face when trying to grow — from clarifying their positioning to building effective, scalable marketing programs.
Prior to founding Signal Brand Studio, Samantha held senior leadership roles across health technology, enterprise and consumer businesses, including Head of Sales and Marketing at Careteq. There, she played a key role in scaling the business from loss to profitability while tripling B2C revenue. Earlier in her career, she led marketing at Verve Portraits, achieving 1,100% revenue growth through integrated marketing strategies, and has also worked internationally with global organisations such as Technicolor.
Samantha is known for her ability to combine strategic thinking with hands-on execution — translating ambitious business goals into clear, actionable marketing plans. Her work spans brand development, digital strategy, customer acquisition and content, with a strong focus on building marketing foundations that support long-term growth.
Services offered by Signal Brand Studio:
- Brand strategy and positioning
- Product and go-to-market strategy
- Fractional CMO / marketing leadership
- Website strategy, design and build
- Content strategy and brand storytelling
- Marketing strategy development and implementation
- Customer acquisition and growth strategy
