1. Opening
Sagrys Aelbregt is the founder and managing director of Syrgas Pty Ltd. Syrgas is a Melbourne process consultancy and AI marketing agency that helps Victorian professional services firms and SMEs stop losing enquiries between the systems they already use.
2. Background, skills, experience
Sagrys has spent twenty years running marketing functions, first across Europe and since 2011 in Australia, on both client and agency side. From local furniture and caravan makers, to Tier 1 ERP Systems, his solution driven nature and hunger for improving systems brought him closer to a single observation: most SMEs do not have a lead generation problem, they have a lead handling problem. The enquiries arrive. They are answered once. Then they sit in an inbox that has no way of showing anybody that somebody is still waiting.
That is the gap Syrgas works on: the part between an enquiry arriving and a client signing, where the systems stop talking to each other and the business concludes it needs more leads; the part where most of the money leaks out and the part almost nobody has mapped.
Rather than resell software, Sagrys builds the delivery infrastructure himself: the CRM configuration, the automation stack, the process mapping tool clients use to see their own workflow, and the reporting that shows whether any of it moved. Clients engage in stages, starting with a free diagnostic and deciding at each step whether to go further, so the commitment stays small until the evidence is in.
3. Services offered by Syrgas
- Lead Flow Health Check, a free diagnostic of where enquiries are being lost
- Discovery Audit and process mapping
- Pilot Implementation, a fixed-scope build with agreed KPIs
- CRM setup, pipeline design and workflow automation
- Warm Lead Funnels, including landing pages, email sequences and lead scoring
- Copywriting and SEO
- Website design, build, and WordPress to Webflow migration
- Google Ads audit and management
- Monthly retainers across three tiers, from essential support to full partnership
