Nataliya Shalygina

Nataliya Shalygina

Nataliya is the Founder of LeadMark.AI.

LeadMark.AI helps Australian business owners turn AI from a vague promise into measurable hours back every week, through strategy that fits the business, AI solutions built around how it actually runs, and training so the team knows how to use them.

The result for clients is straightforward. Admin and client onboarding takes hours instead of weeks. The owner can scale or stops being the bottleneck and can take a week off without things falling apart. 

How Nataliya works depends on who is asking. For her clients she delivers the full job: strategy, training and AI solutions built around their operations.

For her strategic partners (accountants, IT consultants, business coaches, advisors, lawyers) she is the AI partner they bring in when their clients start asking the AI questions they would rather not answer themselves. That side of the work is advisory, change management, and the part where you actually make the tools work for the team and the owner, not just install them.

The reason this works is the 15 years Nataliya spent inside large organisations doing exactly this kind of work, across automotive, financial services, legal and professional services. She has led more than $160M in transformation programmes and implemented AI solutions that produced real, measurable savings, including one initiative that delivered $93K in a single year and earned her the Chair Innovation Award in 2024. She built LeadMark.AI to take what works at the enterprise level (strategy, structured rollout, real adoption) and translate it for Australian SMEs, without the enterprise price tag or the consultant who disappears the moment the contract ends.

Services for business owners (clients):

  • Roadmap for how AI can help you delivery your strategy
  • Custom AI Solutions and Process Automation (invoicing, follow-ups, intake, reporting)
  • Team Training on AI Tools (Microsoft Copilot, ChatGPT, automation platforms)
  • Full Function Automation Programmes
  • Monthly Advisory

Services for strategic partners (accountants, IT, coaches, advisors, lawyers):

  • Trusted AI Advisor for Your Client Base
  • AI Strategy and Implementation Partner
  • Change Management and Adoption Support
  • Joint Client Engagements and Co-delivery

Get connected with Nataliya

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