Felicity Sweeney is the founder of Frayed Marketing, a consultancy that helps small and medium-sized businesses build practical, repeatable marketing systems that work in the real world, not a textbook.

With a career that spans strategy, design, and digital execution, Felicity bridges the gap between big-picture thinking and hands-on delivery. She’s as comfortable mapping customer journeys and crafting brand messaging as she is building ad campaigns, content plans, and reporting dashboards.

Her approach is shaped by years of experience across multiple industries, a string of academic awards earned during her Master of Management (Marketing), and an unshakable belief that marketing should make sense, and make money.

Services offered by Frayed Marketing:

• Marketing strategy development

• Messaging and brand frameworks

• Campaign and content planning

• Digital advertising (Search & Social)

• Content creation and design support

• Marketing mentoring and advisory