There’s a couple of things that differentiate me from the other web developers here at Fresh. 

Firstly, I’m the only Webflow specialist. And if you don’t know what that is, it’s a tool for building websites like WordPress, Squarespace & Wix… only better!

The main advantage is you won’t need to pay any ongoing maintenance fees (like you do with most WordPress developers) which could save you roughly A$1800 / year. It’s also fully customisable and SEO-friendly (unlike Squarespace or Wix which limit you to templates full of bloated code).

There’s more info on my website if you’re interested to learn more!

The other key difference is that I was a copywriter before I pivoted to web design, so I can handle design, development and copywriting as an all-inclusive package.

I take a content-first approach and build around your messaging rather than the usual method of starting with a design and filling in the blanks with your content. 

My slogan is “Pretty websites don’t sell. Strategic ones do.” In the design world, there’s a common misconception that ‘flashy design’ equals ‘effective marketing.’

In reality, over-the-top designs and animations often come at the cost of performance—tanking your load speeds and hurting your SEO.

I’m here to help you navigate those strategic trade-offs so you get a site that looks professional without sacrificing the speed and search rankings that actually drive growth.

I’m open to working with all service-based businesses, the only criteria is that you’re serious about long-term growth!