Simone Liu is a Partner and General Insurance Broker at A&C Financial Solutions, specialising in helping small to medium businesses understand their risk exposures and structure tailored insurance solutions.

With over 10 years’ experience in the insurance industry and a strong technical background in risk assessment and pricing, supported by an actuarial foundation, Simone takes a practical, advisory-led approach, focusing not just on placing policies, but on delivering long-term protection strategies and supporting clients through claims when it matters most.

Services Offered by Simone Liu

• Strategic risk assessment and insurance program design for SMEs
• Tailored general insurance solutions across property, liability and business interruption risks
• Market comparison across multiple insurers to achieve optimal coverage outcomes
• End-to-end claims support, acting as an advocate on behalf of clients
• Ongoing advisory to ensure insurance programs remain aligned with business growth and evolving risk exposures