As Founder and Lead Strategist at TracElement, I help businesses move beyond surface-level marketing and focus on what actually drives growth. I work with founders and teams to clarify their positioning, sharpen their messaging, and build strategies that connect – so marketing stops feeling like guesswork and starts delivering real results.

With over 20 years’ experience across leading agencies in Australia and the UK, I’ve worked with global and national brands including Sony, GSK, Bacardi, Kmart and Bayer Crop Science. That experience has always been grounded in the same principle: clear strategy, aligned messaging, and marketing directly connected to business outcomes.

Today, through TracElement, I brings that same level of thinking to growing Australian businesses – providing the insight and leadership of an experienced marketing function, without the cost or complexity of a full in-house team or large agency.

We don’t add noise. We focus on what matters.

Services include:

Strategy
– Marketing strategy & planning
– Brand positioning & messaging alignment
– Fractional / virtual CMO support

Execution Support
– Website optimisation (UX, conversion, SEO alignment)
– Social media management & content planning
– Content creation & marketing (blogs, guides, newsletters)