Ruwan Wellalage is the Principal Consultant at Skalably, a marketing consultancy that helps technology companies scale their marketing efforts through smarter strategy, system integration, and customer-focused growth initiatives. Skalably specialises in helping B2B and technology-driven organisations to build high-performing marketing engines that generate demand, align sales and marketing, and deliver measurable business outcomes.

With over 17 years of senior marketing experience, Ruwan brings a unique blend of strategic insight, commercial acumen, and hands-on execution across diverse industries, including technology, professional services, and education. His career has seen him lead marketing teams for high-growth local and international companies, drive digital transformation projects, and design go-to-market strategies that deliver consistent pipeline growth.

Before founding Skalably, Ruwan held senior roles where he led demand generation, lifecycle marketing, and brand initiatives – always with a focus on connecting marketing performance to real business results. His expertise spans CRM integration, marketing automation, campaign strategy, and customer experience optimisation.

Services offered by Skalably:

• Demand generation strategy and execution

• Marketing automation and CRM integration

• Content and campaign development

• Go-to-market planning and product positioning

• Marketing performance reporting and optimisation

• Sales and marketing alignment workshops