Justine Lorenz-Daniel is the Founder and Workflow Systems Consultant at MBA (Melbourne Business Automation). MBA specialises in helping growing small and medium-sized businesses redesign their operational workflows and implement AI-powered automation to improve efficiency, visibility and scalability.
Background, Skills & Experience
With over 30 years of experience running her own business and leading engineering teams, Justine brings a practical, operational perspective to automation and systems design. Her career spans business ownership, product management, Agile delivery and the leadership of multidisciplinary technical consultants, giving her a deep understanding of how work flows across teams, systems and financial controls.
Throughout her career, Justine has designed and implemented structured operational systems that reduce manual dependency, improve reporting accuracy and strengthen governance. She established MBA to formalise her workflow-first approach mapping end-to-end processes before layering automation, AI-driven data extraction and system integrations such as Microsoft 365, Dataverse and Xero.
Her focus is not on automating isolated tasks, but on architecting scalable workflows that support long-term operational integrity and business growth.
Services Offered
• Workflow Diagnostic & Automation Blueprint
• End-to-End Workflow Redesign
• AI-Powered Data Extraction & Processing
• Microsoft 365 & Power Platform Automation
• Approval & Control Logic Implementation
• Dataverse & Structured Data Architecture
• Xero Integration & Financial Workflow Automation
• BI Dashboard & Operational Reporting Design
