At Macidton Consulting, we help business owners and executive teams take control of inconsistent, underperforming, or unpredictable sales. As specialists in sales leadership for SMEs, we embed the strategy, structure, process, and accountability required to turn sales from a source of frustration into a dependable growth engine.

We operate as a Fractional Sales Leader — offering the insight and leadership of an experienced sales executive without the overhead of a full-time hire. Whether you’re scaling a growing business, managing a stagnant pipeline, or launching a new revenue stream, Macidton Consulting helps you create a sales function that performs with clarity and confidence.

Our proven approach follows three practical steps:

1. Assessment – We conduct a structured review of your current sales efforts to understand what’s working, what’s not, and where the gaps lie.
2. Design – We develop the right sales structure, tools, and processes to suit your business, align your team, and support scalable growth.
3. Execution – We work alongside your team to embed these changes, coach performance, and ensure the new systems stick.

Our clients typically achieve stronger sales conversion rates, greater team accountability, and renewed confidence in their go-to-market strategy.
Macidton Consulting is powered by the Sales Xceleration framework — a globally proven system that has helped thousands of companies establish a high-performing sales function. We bring the same discipline, insight, and momentum to every client engagement.

If your business is ready to move beyond guesswork and start building a sales capability that delivers consistent results, Macidton Consulting is ready to help.