I’m Melissa, a content and copywriter based in Melbourne, helping businesses connect with end users more effectively through the written word.

Theory & Text was born from a love of language and the art of using it to inform, inspire, and captivate.

The theory is the essence of your business, the why behind its existence.

The text is the way you share that essence with the world through words that captivate and connect with your desired audience.

The combination of theory and text ensures that people know who you are, what you do, and what makes your business special.

Every business has a story worth telling. Let’s work together to tell yours.

Services Offered