Chris Haines – Co-Founder & CEO at Toybox Tales

Chris Haines is the Co-Founder and CEO of Toybox Tales, a family-run toy business he founded with his wife, Sarah. Together, they’ve built a brand dedicated to sparking imagination, learning, and joy through a curated range of quality, educational, and beautifully designed toys for children from birth to 10 years old.

Background, Skills, and Experience

Before launching Toybox Tales, Chris built a successful career in the technology and workplace technology sectors, where he helped businesses improve efficiency, collaboration, and customer experience through smart tech solutions. This background gave him a strong foundation in business systems, innovation, and customer-centric thinking — all of which he now brings to Toybox Tales.

Chris and Sarah founded the business out of their shared love for creative play and the belief that the right toys can inspire learning and connection. Their journey from idea to thriving business has been driven by a passion for quality, family values, and genuine customer relationships.

Known for his approachable nature and hands-on leadership style, Chris blends his technical expertise with creativity and heart — ensuring Toybox Tales delivers both a seamless shopping experience and products that truly make a difference for families.

Services Offered

• Retail and online sales of educational and play-based toys for children aged 0–10

• Curated toy collections focused on creativity, learning, and fun

• Personalised customer service and gift advice for families

• Community engagement and family-focused initiatives

• Brand collaborations and local partnerships