Hello, I’m Raj, a BAS agent and growth strategist at Better Bookkeeping for Business. Over the past 8 years, I’ve been dedicated to supporting businesses in enhancing their profitability and streamlining processes. After leaving my corporate role, I embarked on a journey to assist CFOs and business owners in achieving better financial outcomes.

My fundamental belief is that success doesn’t necessitate working excessively long hours. Instead, I emphasize strategic focus and leverage quality outsourcing to enhance brand value and boost business profitability. As professional service providers, CFOs, and business owners, we can optimize our performance by implementing effective strategies and leveraging our expertise in a focused manner.

Drawing upon my experience from working in large corporations, I bring a wealth of knowledge to benefit my small business clients. I go beyond compliance-related tasks (basic Bookkeping, Accounts Payable, Payroll, BAS) and cater to the specific needs of CFOs, enabling them to make informed decisions that drive business growth and profit. My approach involves identifying cost and profitability drivers, establishing robust systems and processes to capture relevant data, analyzing the information, and providing insightful reports.

In my professional relationships, I highly value trust, reliability, flexibility, quality, and personal attention. I believe in nurturing long-term partnerships with my clients, fostering an environment of trust and dependability. By prioritizing these values, I ensure that I deliver exceptional service and meet the unique needs of each CFO and business owner I work with.

Overall, my experience, strategic focus, and dedication to providing personalized attention and value-added services make me an invaluable asset to CFOs and business owners seeking to improve their financial performance and achieve sustainable growth.