Matt Baker-Chadstone

Matt Baker

Employment Consultant Caliper Human Strategies Australia Pty Ltd

Personal Profile

People are either moving towards happiness or away from unhappiness. Does your brand create happiness in the hearts and minds of your employees, customers and all that come in contact with it?

A brand is the collective of all of the experiences that people have with it. It is up to you to make sure that these experiences are aspirational and meaningful to the brand. But do you know what your brand is?

With a proven methodology of uncovering the true brand that sits behind your business, I can help you articulate the purpose and personality of your brand.

When your employees are connected to the brand, they are more productive and actively engaged.

When your customers are connected to the brand, they spend more, share more and defend the brand in the face of competition.

Fresh Profile

  • The services I provide are:

    The following services will help you to build a brand oriented organisation.

    Brand Strategy

    The brand programs are designed to unlock the true purpose, vision and mission of the brand. This strategy becomes the backbone of the engagement platform with employees and customers. It is strongly underpinned by the objectives of the business.

    Employee Engagement Programs

    A strong brand exists through actively engaged employees. Employee engagement programs encourage the development of a growth mindset, workplace positivity and customer centricity. Outcomes include higher productivity, greater employee engagement and improved customer engagement experiences.

    Marketing Strategy

    The marketing strategy is designed to create engaging moments with your prospects that are memorable. Your prospects are clearly defined by the audience segmentation analysis and engaged through the right marketing channels. The emphasis is to bring your prospects closer to your brand in an effort to make it as easy as possible for your sales team to convert them into highly loyal customers that understand the value you provide and the 

    Customer Experience Strategy

    It is all about making the customer feel special and cared for at every touch point with a brand. People may not remember what you said, but they will remember how you made them feel. Clear Group walks through your customer journey to analyse each step and provides a strategy and implementation plan on how that journey can be improved. This strategy is centred on the importance of creating customers who are not merely satisfied, but who fall in love with the brand. Brands that are loved have customers; willing to pay a premium price, remaining loyal and a willingness to defend the brand against competitors.

  • How I can help Fresh members:

    With an extensive network outside Fresh, I can help you to connect with others in a effort to benefit both parties.

    And, I'll be happy to grab a coffee and 'Get Fresh' to see where I can help you and your business differentiate by building a strong and robust brand.

  • The main business categories in my network are:

    I have clients in the following key industries:

    • Professional Services and Finance Sector
    • Automotive
    • Photography, Videography and Creative Agencies
    • Pet care
    • Fitness and wellbeing
    • ICT
    • Construction
    • Education
    • Software Development
  • My target market is:

    I love to work with new brands that are looking to discover their true purpose, and more established brands that have not been able to adapt to the changing consumer. Helping organisations move from a product/service/function perspective to value based thinking is where I like to be.


  • Rachel Hook

    Now I have experienced even just a taste of Matt's professional services, I see why he has named his business 'Clear Group' - my head feels clearer after speaking with him. Each time we meet, I go away feeling like I have more direction, answers to my pressing business dilemmas and a new plan that embraces who I am as a brand. The fog clears, stagnation is removed and I am free to move forward onto my next challenge. Navigating my way through entrepreneurial-ship feels easier with Matt as my assistant problem-solver, sound-boarder and advice-giver!

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